In this video we discuss why you still want to do Google Adwords even if your site is ranking organically in the search engines.
Transcript
Hey, what’s up guys? It’s Grayson from LeadCadence.com. I want to welcome you to another episode of FAQ Friday, where we do our very best to answer your frequently asked questions. Today’s question is, if my website ranks in the organic search results, why would I want to pay to be in the Google Adwords section as well?
There’s actually 4 reasons for that.
The first one is, it gives you twice as much real estate on the page. If you’re already showing up organically, showing up in the Google Adwords section will give you twice the exposure, twice the likelihood that somebody is going to click on your ad or on your company.
Reason #2, it’s a defensive play. There’s only a limited number of spaces on the first page of Google. Some of those are dedicated to the organic search results and some of them are dedicated to Google Adwords. If you’re not in those positions, that gives extra space for your competitors to be in those positions. By making sure your ads show up, or your company shows up in both sections, it decreases that likelihood that your competitors can show up in those sections as well.
#3, there’s really no downside. The reason it’s called Google Adwords is, it’s a form of pay perspective click advertising, which mean you only pay if somebody click on the ad. Having your ad display doesn’t cost you a dime. But if somebody clicks on it, that’s when they go to your website and you get charged. If somebody does click on the ad, it’s a really good thing that you were there because if you weren’t in that position, they would have been clicking on one of your competitors’ ads and ended up on their website.
The last and final reason which gets a little technical, is that we can use the keyword data from inside your Google Adwords account to drive your SEO efforts. What does that mean? Google has really cracked down on the amount of information that they are telling advertisers about the searches that people are doing on the web. They’re not telling if somebody comes to your website organically. They’re not giving all the information about what keywords are those searcher’s using. If you look inside your Google analytics account, it’ll say, “not set”, which means we’re not going to tell you what keywords those people were typing in. However, we can still get that information inside of Google Adwords. We’re paying for that traffic. Google is still going to give us that information. We can use that information to drive your SEO efforts and hopefully rank better in the organic results and in the Google Adwords section.
That’s it for Frequently Asked Questions Friday. Like, Share, Comment on this video. We’ll see you next week.