H&D Tech had a nice website on the SquareSpace platform. Unfortunately there are a couple big problems with that platform in regards to Search Engine Optimization. Also H&D Tech needed a way to segment their visitors so that each segment would only see messaging appropriate to them. Additionally the website didn’t have any sort of lead capture capabilities so they weren’t building an email list of prospects.
To overcome the SEO shortcomings of SquareSpace, we created an entirely new website on the WordPress platform. The hero image at the top of the site is made to segment their two main customer demographics to their appropriate page. Additionally we added lead capture forms on every page of the website using custom lead magnets in the form of PDF downloads and Videos. Site is about to be launched to check back later for results.
www.hdtech.com (New site still in development)