Fabian Wealth Strategies was a unique project for us. They were publishing a weekly radio show and wanted to get more listeners. Their show was hosted on their website so the only way to listen to the episode was to download it from their website. The process worked but the user experience was clunky.
We decided we had to make it easier for listeners to play the show from the website and increase the reach of the show by getting it published on iTunes (as a podcast). We migrated their audio files to a Libsyn, a service that specializes in syndicating audio files. This allowed us embed an audio player on their website and publish the “Feed” to iTunes. To give the show the best chance of ranking high in iTunes (so that more people could find it) we worked out an optimization strategy. Each episode has unique meta data so that people searching for financial advice related keywords would find the Fabian Wealth EFT Strategies podcast. To listen to the show: Click Here to Open iTunes
Fabian Wealth Strategies